Ah ... Cuba! ... Fall in love with the country and her people. Walt did! In both ways and, for a reward, his lovely wife, Orialys is the treasure he was presented to love, honour and obey.
The culture of this island paradise's people captivated Walt very much and because it is so undervalued by most visitors, Walt decided to attempt to change that through the Cuba Culture Club.
Of course, it is not easy to change everyone's way of looking at this island called Cuba as anything other than for a resort vacation and so Walt also created the website Cuba for Everyone to guide those who desire that sort of vacation.